William McDonough is one of the greatest minds the environmental movement has to offer.  He’s the co-author of Cradle-to-Cradle, Time’s Hero for the Planet, and a recipient of the Presidential Award for Sustainable Development.  And, perhaps more importantly, he’s extremely influential.  McDonough shares ideas with compelling clarity, and listeners can’t help but pass the message along.  I had the opportunity to listen to McDonough’s keynote at West Coast Green yesterday and took down the following quotes.

“Being less bad is not being good.”

“Design is the first signal of human intention.”

“We need a new design assignment as a species.”

“The minute we talk about a child being born as a population problem, we have lost our human rights.”

“We need to design for the 10 billion that will be here, we need to design for abundance.”

“This community must focus on the bottom two billion.”

“Efficiency will not save us.”

“Growth is good.”

“The triple bottom line is stupid, when you think about it … what you want is ecological revenue.”

“Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.”

In posting these sound bites, I recognize there’s a risk that the message is distorted by the lack of context.  So feel free to share any clarifications or reflections you have from the keynote.

Credit: McDonough.