Puma City Revised for World Cup 2010

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After the debut of PUMA City in Boston last year, PUMA redesigned the massive retail container space to create a new space in New York to coincide with FIFA World Cup 2010.  The smaller space, PUMA City NY, features two separate shipping containers configured as a retail space by architects LOT-EK and builders SG Blocks, maker of the Harbinger House.

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PSFK was on the scene and captured the photos shown here.  Two large pods slide out of the 40-foot containers to nearly double interior space from 320 square feet to 560 square feet, according to a press release.

On the opposite side, at the entry, cutouts in the containers allow access to the interior, while at the same time creating a canopy and ramp to access the store.

Obviously, the retail installation has a commercial slant, but PUMA also intends to celebrate the beautiful game with festivities such as ping pong tournaments, foosball games, live music, and activities played out on a mini pitch.

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[+] Click here for more information on PUMA City.

Photo credits: PSFK.


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