After the debut of PUMA City in Boston last year, PUMA redesigned the massive retail container space to create a new space in New York to coincide with FIFA World Cup 2010. The smaller space, PUMA City NY, features two separate shipping containers configured as a retail space by architects LOT-EK and builders SG Blocks, maker of the Harbinger House.
PSFK was on the scene and captured the photos shown here. Two large pods slide out of the 40-foot containers to nearly double interior space from 320 square feet to 560 square feet, according to a press release.
On the opposite side, at the entry, cutouts in the containers allow access to the interior, while at the same time creating a canopy and ramp to access the store.
Obviously, the retail installation has a commercial slant, but PUMA also intends to celebrate the beautiful game with festivities such as ping pong tournaments, foosball games, live music, and activities played out on a mini pitch.
Photo credits: PSFK.