A couple weeks ago, we mentioned a two-year collaboration between Coca-Cola and Emeco to produce the 111 Navy Chair.  It'll be unveiled this week in Milan and sales begin in June here in the states through Design Within Reach.  The L.A. Times reports that it'll cost about $230, making it one of the most accessible options available to fans of the 1940s design. 


Emeco makes its chairs with recycled aluminum and perhaps they've used a few Coca-Cola cans over the years.  To be sure, with this new product, Emeco will still use waste as an input because 111 Navy is made of about 111 recycled PET plastic bottles (as well as a pigment and glass fiber). 

Six colors, Coca-Cola Red, Snow, Flint, Grass, Persimmon, and Charcoal, will be available for purchase through [email protected]  I think I'm partial to Charcoal and Grass … you?

[+] Get ready to buy the 111 Navy Chair at DWR.




Photo credits: The Coca-Cola Company.