Harvard Business Press was kind enough to provide an advance copy of Green Recovery: Green Lean, Get Smart, and Emerge from the Downturn on Top, which was written by Andrew Winston, coauthor of Green to Gold. As you might imagine, the book is perfect for executives, managers, and business professionals looking for a way to juggle both environmental strategy and business profitability. Winston explains that investing in green strategy, if done properly, can save money quickly — therefore, it should be a core strategy of economic survival.
Winston provides a simple road map for companies to focus on four strategic areas using available and existing resources:
- GET LEAN: amp up your energy and resource efficiency to survive the downtown, and make sure to get rid of stuff, not people.
- GET SMART: use environmental information about products and value chains to save money, innovate, and generate a competitive advantage.
- GET CREATIVE: rejuvenate your innovation efforts by asking heretical questions such as "Can we run our business with no fossil fuels?"
- GET ENGAGED: excite employees to solve their own, their company's, their customer's, and the world's environmental challenges.
I'll let you read the rest, so if you're looking for info on positioning your company to survive chaotic economic times, I highly recommend reading Green Recovery. You can easily finish it on your next three hour plane flight. Grab a copy at:
[+] Green Recovery by Andrew Winston on Amazon.
*If you're interested in the book, drop a comment by midnight MST on Friday, August, 7, 2009. Say where you're from if you don't know what to say. By leaving a comment, you agree to the terms and conditions relating to book giveaways on Jetson Green. Shipping only within U.S.