New Survey: Consumers Want to Save Money Not the Planet

The Shelton Group just published results of a January 2009 telephone survey of 500 people, and the basic idea is this: Consumers are more interested in saving money than they are in saving the planet. When asked why they would consider buying energy-efficient products, 71% said they would do it to save money, 55% to save the environment, and 49% to protect the quality of life for future generations. With the economy as it is, the results aren't surprising, but in prior years, consumers actually said they were primarily interested in saving the environment.














