Check out this video with Rob Watson, a green building leader often referred to as the Father of LEED.  Watson discusses general green building and current market trends.  Towards the end of the video, he kind of eases into a discussion of Serious Materials, but that’s okay because Serious Materials is a legit company in terms of sustainable building materials.  Most recently, Serious Materials took the category award at 2008 GoingGreen 100 for green building materials.  I’ve transcribed some of the interesting quotes from this video below:

"Nothing consumes more energy, nothing consumes more materials, nothing consumes more drinking water (than buildings), and human beings spend up to 90% of their time indoors, so if they’re getting sick from their environment, in fact, they’re getting sick from their indoor environment and not their outdoor environment."

"Even though the green building movement is almost 20 years old, it’s like we’re still in kindergarten … as we’ve become much more sophisticated, we’ve learned about all of the challenges that we still face."

"Now we understand that markets and incentives and more business type issues are paramount to successfully delivering a green product to the market.

"People are beginning to think about a legacy and leaving behind something greater than themselves, and so, I think, the ability to say I am doing something for the good of the planet or for the good of the community is going to be a significant driver."

"The other thing, I think, that is going to be significantly driving this is the increase in resources costs: energy is going through the roof, water is going to be supremely expensive …"

"As great as all the material and technical advances are, it’s probably not going to be enough to get us to where we need to be to fully live in harmony with the planet, particularly with our population at its current levels.  So we’re going to have to cultivate desires that are not quite as high as they used to be.  So, if we cultivate simple desires, we’ll be wealthy even if we have fewer things."

All quotes from Rob Watson.

Serious Materials has uploaded several other videos from respected industry leaders including Andrew Shapiro (founder and CEO of Green Order), Robb Rugg (President of ProBuild Gypsum), and Pinn Brothers (Northern California developer of various real estate projects).