Articles - June, 2008

Five Suggestions for Businesses Confronted with Green Fatigue and Green Noise

You may have noticed an article by Alex Williams in the NY Times yesterday entitled "The Era of Green Noise."  The article hits on some trends we're seeing, especially in the green lifestyle area, with people worn out by the green barrage of choices and information.  Green advertising and/or pitches might get a roll of the eyes, or worse, some backlash.  People may just repel and fight against the message.  So businesses are starting to get concerned about the proper way to move forward given this "green fatigue" from the "green noise."

I've been thinking about this and have a few suggestions for businesses that want to keep a quality connection to their customers. 

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The Landscape House Illustrates Smart Green Design

The Landscape House

This is The Landscape House, a concept designed by Maul Dwellings that won the AIA’s 2006 Committee on Design competition to design "A House for an Ecologist."  Although the concept was originally planned as field residence for the U.S. Fish and Wildlife Service, it’s also an example of the smart integration of design, technology, and sustainability.  The Landscape House features a double roof to enhance natural air circulation, operable louvered shutters that harvest energy, a Water Pod that houses all the efficient plumbing systems, and a solar dehumidifier unit that captures moisture from the air to produce distilled drinking water. 

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Green Buildings on the Rise, Off-Grid Second Homes, Watchdogs and Claims, + GHG Reporting Systems [WIR]

Week in Review

*WIR = Week in Review; a Saturday showcase of excellent links.

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