[Video] William McDonough on Natural World Design

This is a brand spanking new video of the inspiring William McDonough speaking at the World Future Energy Summit in January 2008.  He wrote the book on this topic — and it’s made of plastic for a reason.  In the video, McDonough talks about taking action:  Less bad is not good.  Efficiency per se won’t cut it.  This is high quality, unmissable video.  You may find the following links helpful as you listen:

++Masdar – Zero Carbon, Zero Waste City in Abu Dhabi
++Office Building of the Future – Just Like a Tree!

Via scribe media.