110 The Embarcadero, Simple and Viny Design


This is a concept rendering for 110 The Embarcadero.  We’re talking about very early stages here (this hasn’t been submitted to the planning committee yet), but the San Francisco Chronicle just profiled the new design.  The building is a 10-story structure envisioned for Embarcadero and designed by Pelli Clarke Pelli Architects for Hines.  The result, as you can see, is a glassy, viny, green mid-rise skyscraper.  I think 110 The Embarcadero is quite easy on the eye, to be entirely honest, and due to the simple design, it probably has excellent floor plates with great daylighting and views.  Can’t beat the location either, with a bird’s eye of both the city and the bay. 


If you click over to the Chronicle article, you’ll notice many of the comments take issue with the building’s most prominent feature: the vines.  There are, however, environmental benefits to having that exterior greenery and I think it looks distinctive.   

The author of the article remarks that he’d like the design more if the building had one or two less floors.  It is in the middle of downtown, so I can’t imagine (again in my honest opinion) dickering over the difference between nine and ten floors.  Plus, I’ll bet 10 floors is about the minimum to make this thing work economically.  We’re talking about the last chunk of real estate in this area bought for about $11 M — you don’t go chopping off floors without consequence.  But, all in all, it’s a cool look and I’ll be interested to see how plans proceed.  I’m predicting LEED Silver pre-certification. 

Image Credit: SF Chronicle and Pelli Clarke Pelli Architects. 

  • alex

    I really enjoy reading your blog, it always has great insight. But I am very frustrated with the fact that so few people are talking about presidential candidates and their thoughts on global warming. Now that it is down to just a few candidates I would think that this would be a bigger issue.

    Live Earth just picked up this topic and put out an article ( http://www.liveearth.org/news.php ) live earth is also asking why the presidential candidates are not being solicited for their stance on the issue of the climate change. I just saw a poll on http://www.EarthLab.com that says people care a lot about what their next leader thinks of global warming. Does anyone know of another poll or other results about this subject?

    Here is the page where I saw the EarthLab poll: http://www.earthlab.com/life.aspx. This is a pretty legit website; they are endorsed by Al Gore and the alliance for climate protection and they have a carbon footprint calculator. Does anyone have a strong opinion about this like I do? No matter what your political affiliation is or who you vote for this is an important issue for our environment, our economy and for homeland security.

  • http://www.jetsongreen.com Preston


    I’m glad you like the blog and appreciate your honest comment. I thought about this, but I decided against talking about candidates for a few reasons:

    *It’s early and people are getting jaded with the topic,
    *I’m opinionated and probably can’t talk about it objectively, and
    *I don’t have real confidence in the candidates to cause change.

    We live in the most innovative country in the world and the green future is probably going to happen as a result of the aggregation of efforts of motivated people. Businesses, entrepreneurs, and local leaders are causing change.

    So at Jetson Green, instead of writing about people that are talking of change (who will probably not follow through), we’re writing about the individuals that are actually changing stuff.

    That said, alex, if you want to write an article on the candidates in the perspective of the green building revolution, email me and we’ll talking about publishing it. Writers are always welcome.

Popular Topics on Jetson Green