Articles - July, 2007

The Business of Modern Prefab, a Rocio Romero Perspective

LVL Home

Rocio Romero is a 35-year-old designer, manufacturer, and entrepreneur.  She’s well known for her minimalist, modern LV Home.  Do you know the history behind Rocio Romero?  Christy Marshall authored an excellent article on her and her growing business in modern prefab.  Romero is a graduate of University of California-Berkeley and Southern California Institute of Architecture (aka SCI-Arc).  One of her first designs was a summer house for her parents in Laguna Verde outside of Santiago, Chile.  That home was modified slightly and has become the LV Home that we see popping up all over the country.  As for pricing, here’s what you can expect:

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Are Starchitects Resistant to Environmentalism + Humanitarianism?

LA Times

There’s an opinion piece by Christopher Hawthorne in the LA Times about the potential absence of star architects, lazily referred to as ‘starchitects’, from the realm of humanitarian architecture.  When I say humanitarian architecture, I’m referring to such causes as environmentalism, poverty, or illness, etc.  Hawthorne laments the lack of a green Rem Koolhaus, smacking on about Peter Eisenman as the villain of green and Zaha Hadid as careless of anything other than her legacy.  To quote:

But it also means that the leaders of this new movement, who tend to be rather bland as media personalities, are overshadowed by older architects and designers far less interested in sustainability or fighting poverty — and far more experienced at attracting attention and wielding celebrity. In the last 20 years, the most appealing figures in the profession have cultivated a decidedly apolitical, even defiantly cynical outlook…

Among the green generation, who is heading up the charge? Well, nobody, really. This may be the first movement in architectural history whose followers are more famous than its leaders. Brad Pitt, Leonardo DiCaprio and Orlando Bloom are well-known fans of green design. Among green designers, on the other hand, we have the ambitiously principled (read: sorta vanilla) Cameron Sinclair, who leads Architecture for Humanity; the great, greatly mustachioed and soft-spoken Shigeru Ban; and William McDonough, who is beginning to project an Andy Rooney vibe.

Now, for my own thoughts…I’m not an architect, so I’ll let the pros chime in, but I will speak to the issue from the perspective of a developer or business owner that retains an architect for a project.  First, isn’t the person paying the commission the one fueling the star architect ego, egos that brazenly design with no thought for the world that the structure will occupy?  Doesn’t money dictate direction?  If I want a green building, and it’s my money, I’ll find the right person for the job.  Don’t these people have a grand stage because it’s been given to them?  Second, it seems like the leaders of the green movement aren’t singular figures, but they’re large firms such as SOM, Foster + Partners, FXFOWLE Architects, and Murphy/Jahn Architects.  It seems like it takes a village to raise a humanitarian building, not an individual. 

But, is this a contradiction with the architectural archetype in Howard Roark.  Are these starchitects just modern day Roarks?  But wouldn’t Roark try to use new materials and methods like green building + low-income architecture, etc.?  Matter of fact, as I recall, Roark did build a low-income project.  Tell me what you think…

Telus Tower of Toronto (S2)

Telus Tower Telus Tower is going to be one of the first new towers constructed in Toronto in a long time.  It could also be one of the most technologically advanced towers in Canada.  Using the LEED certification system as a guideline for design, the Telus Tower will pursue Silver level certification.  It’s expected to cost about $250 M to build, with about 30 stories comprising 780,000 sf of office space.  Telus will occupy about 60% of the building when it is completed by the beginning of 2009. 

In addition to the LEED elements, Telus Tower is going to be a showcase of "Future Friendly™" Technology in both building automation systems and tenant environments.  This will include floor-to-ceiling windows, raised floors for underfloor distribution of hot/cool air, and state-of-the-art communications cabling and electrical power. 

Good Links:
++Telus Announces New Office Development in Toronto [Telus]
++New Towers Paint the Town Green [thestar.com]
++Toronto Downtown Towers Going Green [treehugger]

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