REITs Going Greener, Consumers Priced Out of Green Products, Greener Hotels, and Eco-friendly Home Costing (WIR)

1. Real estate industry quietly embracing green development, with 41% of U.S. REITs actively pursuing energy efficiency and green building upgrades. 
2. Business leaders aver that even though companies are greening products of all kinds, buyers are unwilling to pay a green premium (ed. note = consumers probably think the premium is unjustifiably exorbitant, even with the green components). 
3. Enjoy your green stay: hotels are rolling out all sorts of green programs, in part because customers demand them, and in part because they save money. 
4. The eco-friendly house (and renovation) has gone mainstream, but is it really worth the cost?