So I received from HarperCollins a copy of Ron Pernick + Clint Wilder’s latest book called The Clean Tech Revolution. I’m a big enthusiast of renewable technology because it has the potential to change the world of real estate and green living. Preliminarily, let me say that this book is an incredible read. Seriously. It’s smart and approachable. To get an idea of the breadth of the book, here are the chapter subjects: solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, smart grid, mobile technologies, water filtration, creating your own Silicon Valley, and clean-tech marketing. And the book is geared towards individuals, investors, corporations, and governments alike.
The authors are Clean Edge guys and they know what they’re talking about. The research put into each topic is unbelievably thorough. The Clean Tech Revolution is not some chump book by someone that just recently jumped on the green bandwagon (not that there’s anything wrong with that). The authors talk about the tipping point of green brought about by six C’s–cost, capital, competition, China, consumers, and climate. These six things have come together to make clean tech something of a revolution that will occur over the next 20, 30, 40 years plus. It’s pretty exciting. In each of the chapter categories mentioned above, the authors identify several companies to watch. For instance, the authors say we should keep an eye on the following companies in the ‘green building’ chapter: Aspen Aerogels, Clarum Homes, Cree, The Durst Organization, Interface Engineering, Ortech, PanaHome, Rinnai, Turner Construction, Wal-Mart Stores.
Update:: BusinessWeek published an extensive review over the weekend saying, in part: "But what sets Pernick and Wilder’s book apart is its focus on the business benefits of going green, from money saved by building eco-friendly corporate headquarters and lowering heating and cooling bills, to money earned by startups committed to creating clean technologies. Other books, magazines, and Web sites tend to include clean-tech and green business within a spectrum of other lifestyle, political, environmental, or design topics."
I’m not going to give away too much, but I’m really impressed with this book. Actually, I’ve got two people in mind that I want to pass a copy to, and they’re not getting mine.