Articles - March, 2007

Caveat Emptor: The Green Sheen

Bw_march_26_2007_cover Sure, the housing market is in a bit of a lull right now, but BusinessWeek’s article on page 131, "How to Make a Deal Bloom," was totally irresponsible.  BW presents five tips for residential home sellers: (1) Get on the Net, (2) Dress Up the House, (3) Don’t Overprice, (4) Be Green, and (5) Forget About As Is.  Here’s what they say under Be Green: "Environmentally friendly features are in, especially if buyers don’t have to pay for them.  You can give your home a green sheen inexpensively by replacing incandescent bulbs in light fixtures with energy-saving compact florescent ones.  Put filters on the faucets and a compost bin in the backyard."  You might as well call it a veil or mask, because this isn’t green, it’s green-washing.  With a few add-ons, the seller is putting out the vibe that the house is green and the buyer unwittingly infers that it has more beneficial green features.  That’s quite deceptive. 

Buyers Tip:
Don’t buy into this hype, you’ll be disappointed by the results.  Don’t think you’re getting something special if you have CFLs, water filters, and a compost bin.  Sure these green add-ons are helpful, but don’t be swayed.  If someone shows you these things and says their home is green, here’s a model reply:  "Cool.  Can you show me the results of the energy audit?  I’m interested in knowing about the AC SEER rating, the windows, and all the Energy Star appliances.  How much energy does that refrigerator use?  Did you landscape green, too?"  Let’s try to be discerning.

Philips Wants More Efficiency, DOE Selects 13, + Lennar Gets Crazy Solar (WIR)

Week in Review
  1. Homebuilder Lennar to Build Largest Solar Homes Development in U.S. – According to a deal with Sacramento Municipality Utility District (SMUD), Lennar will build 1,254 energy-efficient homes with solar power systems as a standard feature in 11 communities in the Sacramento area.  SMUD will provide a maximum of $10.9 million in incentives and Lennar will receive the rebates after homes are constructed.  That’s about $8,700 per home for solar.
  2. Philips Supports a New Call-to-Action to Adopt More Energy-Efficient Lighting in North America – A congressional coalition of energy efficiency advocates announced plans for proposed legislative action for a major shift toward incorporating high-efficiency lighting technologies in home and office settings. The call-to-action was introduced by Philips Lighting North America, the Lighting Efficiency Coalition, Congressman Don Manzullo (R- Ill.) and Senator Mark Pryor (D-Ark.) to support the adoption of more energy- efficient lighting in North America.
  3. DOE Selects 13 Solar Energy Projects for up to $168 Million in Funding – U.S. Department of Energy (DOE) Secretary Samuel W. Bodman announced the selection of 13 industry-led solar technology development projects for negotiation for up to $168 million (FY’07-’09) in funding, subject to appropriation from Congress under President Bush’s Solar America Initiative.  These projects will help significantly reduce the cost of producing and distributing solar energy.

Costs and Benefits of Green Roofing

Green_roof_house I ran into a pretty thorough article on green roofing and wanted to pass it along to readers.  There’s a growing interest in green and vegetative roofs, although one may not be perfect for every application.  That said, there are numerous benefits and advantages to having a green roof. 

Simply put, here are the benefits:  (1) opportunity to utilize wasted or otherwise unused space, (2) reduction of storm water runoff, (3) mitigation against urban heat island effect, (4) airborne toxins are taken out of the air with oxygen getting released, (5) reduction in peak load (lower energy costs) for the building with the green roof, (6) longer roof life, and (7) considerable insulation from noise pollution. 

Here are some of the drawbacks: (1) could cost up to twice as much as a conventional roof (but will offer a payback of 5-10 years in energy savings), (2) could be difficult to get zoning approvals depending on the sophistication of the approving authority, and (3) will constrain some types of architectural expression. 

Page 5 of 10« First...«34567»...Last »


Popular Topics on Jetson Green