Green CBS Radio, Wal-Mart's Sustainability 360, + The Green Premium (WIR)

Week in Review
  1. U.S. Homebuyers Will Pay Premium For Green Homes – More than half of homebuilders surveyed report that buyers are willing to pay a premium of between 11-25 percent for green-built homes. The same builders report that the average green homebuyer is between the ages of 35-50 with a college degree and fair understanding of green products.
  2. CBS RADIO Launches its First ‘Green’ Focused Radio Station – CBS RADIO announced the launch of 94.7 The Globe, its first "green" focused radio station. The Washington D.C. station will operate using renewable energy to power its 50,000 watt signal. This move will contribute to lowering the threat of global warming through the purchase of energy resources generated by wind. Additionally, station vehicles will be replaced with hybrid models.  See also 94.7 The Globe
  3. Wal-Mart CEO Lee Scott Unveils ‘Sustainability 360′ – President and CEO Lee Scott today unveiled "Sustainability 360" — a company-wide emphasis on taking sustainability beyond reducing the company’s direct environmental footprint to engaging Wal-Mart’s associates, suppliers, communities and customers.  Scott also announced the company’s intention to introduce "Global Innovation Projects" — one of which is a challenge for Wal-Mart associates and suppliers to start thinking about how to remove non-renewable energy from the products the company sells.

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