One of my goals for the new year is to flaunt the business case for sustainability. When you add that to the fact that I’ve seen several blogs talk about reading 1 book/month (as a New Year’s Resolution), you get a nasty combination: my resolution + your resolution = reading Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Building Competitive Advantage. As a caveat, however, I haven’t read the book yet, I’ve only thumbed through the pages and table of contents. (I couldn’t get it before Christmas because that’s when you shop for other people, but now, the copies are all gone and I’m waiting). The book was written by Dan Esty + Andrew Winston and is getting considerable attention in business circles. The authors also have a blog called Eco-Advantage that I’ve been reading since November or so. It’s good. But here’s the gist, if you need a book to read, give it a shot.
Fiona Harvey of Financial Times recommended Green to Gold in her list of books designed "to help the entrepreneur take advantage of [the green trend]." I’ll leave it up to you to determine whether this is a trend. Here’s what she said: "The business reader may have more luck with Green to Gold, a manual on how to turn your company into an eco-success, catching the current wave of consumer and government interest in saving the world from environmental catastrophe." There you go, what’s your review??