"If people have done any math, they will understand how valuable the green agenda is economically, and that if they don’t adopt it, they are probably not intelligent fiduciaries as developers or owners." – William McDonough, FAIA, Co-Author Cradle to Cradle, Time "Hero for the Planet," + Founding Principal of William McDonough + Partners
I hope so. When I wrote about Green Sandwich Technologies, true south orientation, and Greenbridge Developments, I was talking about Bill McDonough. I’ve also mentioned his Cradle to Cradle notion, which is about much more than sustainability, it’s about "waste = food" and what happens to stuff when no one wants to use it anymore (C2C Book). His ideas are transforming the way companies do business and make money. And that’s why he’s a big deal. He’s the "Eco-tect," or the Ecological Architect, but he’s also more than that: he’s innovating architecture, design, and business all at the same time. This is the story that Steven Spielberg wants to make a movie about, and I think it will be extremely compelling.
Right now, McDonough’s company is working with Google on its campus. He’s also helping to design six cities and one village in China with stringent standards of sustainability. If you’ve ever been to China, you know how big these cities can get, so we’re talking about sustainability and innovation on a gigantic scale. The American public could benefit from McDonough’s reservoir of knowledge and experience, so I’m hoping that Spielberg continues with his first impulse and follows through with the film. Via Business 2.0.
Arterra is an urban living, high-rise community in Mission Bay that will have a mixture of flats and townhomes of various sizes. Arterra has three buildings: "Sky," a 16-level tower, "City," a 9-level building, and "Park," a 6-level building with 2-story homes. Go to the Arterra website and you can watch a video that shows you the views from each building. Because Arterra is a high-end lifestyle community, you will have benefits such as 24-hour concierge, state-of-the-art fitness center, community lounge, rooftop sun deck with lounge and barbecue, etc. But, another feature of Arterra is that it will be the first LEED-Certified Green high-rise community in San Francisco.
Arterra is going after LEED certification, so here are some of the current green amenities being planned: formaldehyde-free cabinets (Studio Becker); low-emitting paint and carpets; high-efficiency water heating boiler; Kohler dual-flush toilets and other water-saving features; low-E, energy-efficient, insulated windows; Energy Star home appliances and gas ranges; bamboo for all standard kitchen floors; cork flooring at all elevator levels; recycled glass floors and FSC-Certified wood walls in entry-level lobby; bicycle storage in the parking garage; and recycled content panels for the exterior facade. Arterra is being developed by Intracorp Companies.