Front

First off, GreenCity Lofts LLC shows us how important it is to have a sleek, professional, informative website for your properties.  In the early stages of construction, word-of-mouth increases and people start to notice what’s going on.  Slap a huge sign up (with a rendering of course) and direct people to the web for more information while the building is still being finished.  A good website that’s search engine optimized (SEO) will go a long way to promoting a new building’s features and benefits.  I’ve gleaned my information from GreenCity’s website and an article in the December/January 2007 edition of Dwell Magazine.  Designed by Architect Robert Swatt, this eco-conscious complex has 62 units in 5 buildings, with units ranging in size from 500-2100 square feet, and prices from $495,000-$1,050,000 (800 – 2100 square feet). 

Green Features:
The building exceeds California Title 24 energy requirements by 15% and is Energy Star qualified; 95% of the demolition waste from construction was recycled; the steel superstructure + interior framing contain from 25-90% post-consumer recycled content creating a durable earthquake, fire, rot, mold, pest-resistant building; cement pours contain a minimum of 25% fly ash; the roof was painted gray to absorb less heat than the darker colored varieties; water efficient technologies collect rain water runoff for landscape irrigation; hydronic radiant floor heating with a gas-fired broiler saves 20-40% of the cost of conventional systems (and you have no noise or draft as in the forced-air systems); formaldehyde-free products were used where possible; zero + low-VOC paints, stains, and varnishes were used; units contain bamboo floors with other FSC-certified wood products; and lofts contain 2-3 walls with windows for abundant natural lighting. 

These places look really good, too.  One thing to consider, is the trade off when you create places with large, open, interior spaces.  It takes more energy to heat and cool larger spaces, but this may be mitigated some by using the hydronic radiant floor heating.  At least you don’t have to walk on the cold bathroom tiles when you wake up in the morning!  Oh yeah, also, GreenCity Lofts is about a 13-minute walk from BART, on the border of Emeryville and Oakland at 1007 41st Street, at the corner of 41st Street and Adeline.  Watch the GreenCity Lofts’ video

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