Articles - November, 2006

Bill McDonough's Mixed-Use, LEED Greenbridge Developments

Greenbridge

You’ve heard of William "Bill" McDonough: "Hero for the Planet."  He’s co-author of the wildly popular Cradle to Cradle book and co-founder of the product and process design firm MBDC, which is behind the Cradle to Cradle Certification (C2C) process.  Most recently, the November 2006 issue of Business 2.0 included an article about his sustainable building projects around the world.  McDonough is an architect and the designer of the incredible Greenbridge Developments in Chapel Hill, North Carolina.  Developers expect to break ground on the project in June 2006 and it will be complete two years later (Spring 2009).  Greenbridge will be the first mixed-use project in North Carolina to achieve LEED certification. 

There will be about 100 residential units in two buildings (7 + 10 stories each), 25,000 square feet of retail space, and 15,000 square feet of office space.  The units include studio – three bedroom offerings ranging from 600 – 2,400 square feet.  As for pricing, we’re talking about $225,000 – 1.2 M.  This development promises to keep in line with sustainable principles boasting amenities such as green roofing and courtyard gardens, solar panels, an urban-style market selling local + organic foods, and a wellness center offering holistic medicine, acupuncture, and massage therapies.  Greenbridge is already 40% sold and is accepting reservations. 

What’s important, however, is that this development is another example of where real estate development for the future should be heading.  Cities are full of buildings that need to be renovated and retrofitted to be more efficient, use less energy, and waste less resources.  These new LEED developments will lead the way in showing other developers that green building has substantial economic + societal benefits.  See also The Daily Tar Heel.

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