Trend Analysis: When Remodeling, Green > Luxury

Green_remodeling Whether you’re a real estate developer, owner, seller, broker, agent, speculator, investor, enthusiast, or whatever, there’s a trend that is important to grasp.  I read news of a survey that illustrates the trend.  Here’s what it said:  Over 50% of homeowners would like to make improvements to their homes and given a choice of improvements, homeowners would opt for the eco-friendly improvements.  Even when luxury upgrades are available.  This was the scenario in a survey performed by Wells Fargo:  Select among nine home improvement choices, if you were given $50,000: 

  1. 24% Nation/24% West Coast = Solar panels, energy-efficient windows + appliances
  2. 12% Nation/14% West Coast = Gourmet kitchen
  3. 11% Nation/11% West Coast = Luxury bedroom suite or master bathroom

Basically, when it comes to remodeling, everyone is taking the green road.  These statistics show what features people will come to demand in their homes and properties.  Application?  If you’re a developer, go for the energy-efficient windows, stock the place with the right appliances, and get each home solar ready.  If you’re a homeowner, go green before you go luxury.  Via residential architect.  Image via www.greenbuilding.com


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  • http://www.VermontWoodsStudios.com Peggy Farabaugh

    Hi Preston-
    Thanks for referencing this excellent book and for all your work in encouraging Green Living. You are making a difference… bravo!
    Peggy Farabaugh
    http://www.VermontWoodsStudios.com

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