Hollywood Green v. Jetson Green


Funny right?! You know it’s true. I saw this happening with “organic” foods early on. Still happens. Words like “organic” and “green” have several meanings, depending on the person using the word. When organic food providers first came on the scene, it seemed to me that they were the ones truly converted to the concept and necessity of eating organic. Let’s just say they were the hard-core of organic food supporters. The extremists. Soon other people realized that the word “organic,” when affixed to products, had the power to command a price premium. So what happened? Everyone else capitalized big time!  With various "organic" levels, sometimes, it's hard to figure out what's really organic and what's met the organic standard.  Green building will be similar in all likelihood.  Be careful not to get caught up in standards because the product is what's important. 

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  • http://www.jetsongreen.com Preston

    A Fast Company article with a similar analysis is linked below. Green is getting popular and people can’t figure out what is or is not greenwashing.


  • http://www.1explore.com Juno888

    Yah thats true…

  • Anonymous

    I totally agree and you wrote this in 2006. Look how bad it has gotten. Hah. 

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